A well thought out, well-designed flyer should be:

• Eye-catching–enough to make people stop and take an interest in reading it.
• Targeted–the flyer needs to speak directly to the audience you’re targeting.
• Informative–people should know what the flyer is advertising and where they can find out more.
• Convincing–the flyer should get people excited about your product, service or event.

An unusual image (whether it’s a photo or an illustration) helps draw attention and encourages people to take a closer look at your flyer. Try putting a unique spin on your product or blending it with other setting, objects, or people relevant to your business.The awesome example above uses a pop-open can containing the invitation. Guests are encouraged to then bring the can to the wedding and tie it to the back of the bride and groom’s car for that classic “just married” look.