Champion continuous improvement of email performance including subject line testing, dynamic content, personalization, segmentation, template development, A/B testing
Report on campaign-specific email metrics including opens, clicks and opt-out rates
Develop innovative email marketing techniques to increase sales and revenue.
Maintain email addresses and determine email themes and delivery timings.
Ensures all systems and procedures support meeting legal requirements for opt-in marketing, content presentation and related topics globally.
Coordination and organization of demand generating activities like trade shows, company events or customer workshops.
Engagement with the customers and interpretation of their needs and derivation of advice for prospective products that are aligned with the customers' demands.